Thursday, January 27, 2011

Ford Customer Service Divison Brands to Sponsor Two Race Cars During 2011 NASCAR Sprint Cup and NHRA Full Throttle Drag Racing Series


FORD CUSTOMER SERVICE DIVISION BRANDS TO SPONSOR TWO RACE CARS DURING 2011 NASCAR SPRINT CUP AND NHRA FULL THROTTLE DRAG RACING SERIES

- Motorcraft, Quick Lane Tire & Auto Center and FordParts.com will appear on famed No. 21 Ford Fusion for 12 races beginning with Daytona 500 with rookie driver Trevor Bayne
- Motorcraft, Quick Lane Tire & Auto Center and FordParts.com will appear on Ford Shelby Mustang Nitro Funny Car with driver Bob Tasca III

DEARBORN, Mich., January 27, 2011 – For the fourth consecutive season, Ford Customer Service Division (FCSD) brands will be the featured livery in two of the country’s premier forms of auto racing – stock car and drag racing. FCSD brands Motorcraft, Quick Lane Tire & Auto Center and FordParts.com are partnering with the legendary Wood Brothers Racing team to compete in the NASCAR Sprint Cup Series and with Tasca Racing to compete in the NHRA Full Throttle Drag Racing Series.

“This will be an exciting 2011 season as we continue our sponsorship of both Wood Brothers Racing and Tasca Racing,” said Brett Wheatley, Director of Marketing, Ford Customer Service Division. “The Wood Brothers have signed Trevor Bayne this season, so we’re thrilled to have Trevor represent our brands. Bob Tasca III is coming off his best season so far, so we are eager to get back to the drag strip and see where Bob can take the Motorcraft and Quick Lane colors this season. Both the Tasca and Wood families bring a rich and successful racing history with them and we are honored to be associated with such a tremendous group of people.”

Trevor Bayne made his NASCAR Sprint Cup debut in the No. 21 Motorcraft/Quick Lane Ford Fusion at Texas Motor Speedway last fall. Bayne qualified on speed and finished in the 17th position. Bayne, a native of Knoxville, Tenn., has an impressive NASCAR record to date, in just 50 NASCAR Nationwide Series starts he has six top-five and 13 top-10 finishes and has led 133 laps. He finished seventh in the NASCAR Nationwide Series standings last year, his first full-time season.

The Wood Brothers are acknowledged pioneers in the sport of stock-car racing, and have earned 96 wins, the second most in Ford Racing history, in 61 years of NASCAR competition.
Funny Car driver/owner Bob Tasca III, whose grandfather was instrumental in launching Ford’s return to professional drag racing more than four decades ago, returns to compete in his fourth season of NHRA Funny Car competition in 2011. Tasca, a native of Providence, RI, holds four drag racing licenses – Super Comp, Pro Stock, Top Alcohol Funny Car and Nitro Funny Car. In his young Funny Car career, Tasca has three career wins, two runner-up finishes, 10 semifinal appearances and 63 round wins.

Away from the race track, Tasca is Vice President of Tasca Ford, one of New England’s largest Ford dealerships. Tasca Ford is one of the largest Motorcraft parts dealers in the country. Tasca is also the owner/operator of two Quick Lane Tire & Auto Center franchises. Tasca Ford has been recognized annually as one of the country’s top-10 distributors of Ford Racing Performance Parts.

Motorcraft, a Ford Motor Company brand of automotive parts ranging from filters and spark plugs to engines and transmissions, will be the primary sponsor on the Wood Brothers No. 21 NASCAR Sprint Cup Ford Fusion for 12 races (see schedule below), beginning in February at the Daytona 500 and culminating with the season-ending Ford 400 at Homestead-Miami Speedway.

Quick Lane Tire & Auto Centers are operated by Ford and Lincoln dealers, but are equipped to provide services for all makes and models. Quick Lanes offer routine vehicle maintenance services such as oil and filter changes, and light repair services like brake repairs and tire replacements, all done by factory-trained technicians with no appointment necessary for customers. Ford Motor Company’s Quick Lane Tire & Auto Centers are the fastest growing service brand in the country and is on track to reach 600 stores nationwide.

FordParts.com is the newest and most efficient way to order parts online for Ford and Lincoln Mercury vehicles. It takes the guesswork out of ordering more than 280,000 Genuine Ford and Motorcraft parts, with technical illustrations of more than 22,000 parts and assemblies. Log on to FordParts.com and have the convenience of ordering parts 24/7.

FCSD and its associated brands have won a place in the hearts and minds of racing fans everywhere since the mid-1980s, including sponsoring Ford Hall of Fame drag racer Bob Glidden, a 10-time NHRA Pro Stock champion, and NASCAR champions Bill Elliott and Dale Jarrett.

In addition to serving as the primary vehicle sponsor for Wood Brothers Racing and Tasca Racing, FCSD brings a very aggressive brand awareness campaign with a significant trackside presence at selected NHRA and NASCAR events in the form of the Motorcraft/Quick Lane Racing Experience. The interactive display will let race fans connect with Motorcraft and Quick Lane brands and new Ford Motor Company branded vehicles in a unique way.

Ford Customer Service Division brands have visited victory lane and won championships in NASCAR, NHRA, SCORE, IMSA GT and GTO and SCCA Trans-Am throughout the years.

2011 Ford Customer Service Division NASCAR Sprint Cup Schedule
February 20 - Daytona International Speedway
March 20 - Bristol Motor Speedway
May 29 - Charlotte Motor Speedway
June 19 - Michigan International Speedway
July 9 - Kentucky Speedway
July 31 - Indianapolis Motor Speedway
August 21 - Michigan International Speedway
September 4 - Atlanta Motor Speedway
September 18 - Chicagoland Speedway
October 9 - Kansas Speedway
November 6 - Texas Motor Speedway
November 20 - Homestead Miami Speedway

2011 Ford Customer Service Division NHRA Full Throttle Drag Racing Schedule
February 27 - Auto Club Raceway at Pomona
March 13 - Gainesville Raceway
April 3 - The Strip at Las Vegas Motor Speedway
April 17 - zMAX Dragway
May 1 - Houston Raceway Park
May 15 - Atlanta Dragway
May 22 - Heartland Park Topeka
June 5 - Old Bridge Township Raceway Park
June 19 - Bristol Dragway
June 26 - Summit Equipment Raceway Park
July 10 - Route 66 Raceway
July 24 - Bandimere Speedway
July 31 - Infineon Raceway
August 7 - Pacific Raceways
August 21 - Brainerd International Raceway
September 5 - Lucas Oil Raceway at Indianapolis
September 18 - zMAX Dragway
September 25 - Texas Motorplex
October 2 - Maple Grove Raceway
October 16 - Firebird Raceway
October 30 - The Strip at Las Vegas Motor Speedway
November 13 - Auto Club Raceway at Pomona

About Motorcraft
Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.

About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network of 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.

About FordParts.com
FordParts.com allows repair shops, body shops, fleets and do-it-yourselfers to purchase online over 280,000 Genuine Ford and Motorcraft parts quickly and easily. As well as the convenience of ordering parts online 24/7, FordParts.com provides full line catalogs with VIN look-up, parts pricing, inventory availability, FedEx over-night shipping, and technical illustrations of over 22,000 parts and assemblies. For more information, visit www.fordparts.com.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.


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Thursday, January 20, 2011

Trevor Bayne to Drive No. 21 Motorcraft/Quick Lane Ford Fusion in 2011

Stuart, Va. (Jan. 20, 2011) – Wood Brothers Racing has announced that 19-year old rookie driver Trevor Bayne will pilot the iconic No. 21 Motorcraft/Quick Lane Ford Fusion during the 2011 season.

Throughout their 61 years of racing in NASCAR the Wood Brothers historically have entrusted their cars to veteran drivers, but they acknowledge that Bayne is not just any rookie.

Bayne made his Sprint Cup debut in the No. 21 last season at Texas; qualifying in on speed and finishing 17th in the race. Those stats don’t tell the whole story. NASCAR’s loop data shows that Bayne passed 140 cars during that race and was passed only 104 times, giving a difference of 36, best among the 43 starters in that race.

With the strong Texas performance behind them, the Woods and Bayne plan to run the first five races on the Sprint Cup schedule, then make selected appearances over the remainder of the season, with an expected total of 17 starts and possibly more. Veteran Donnie Wingo returns to crew chief the team in 2011.

“It’s pretty awesome that the Wood Brothers have the confidence in me to believe that I can do it as a rookie,” said Bayne, who will turn 20 on the day before the Daytona 500. “That says a lot about our relationship already.”

Eddie Wood, co-owner of the No. 21 Motorcraft/Quick Lane Ford Fusion, said NASCAR’s oldest team is excited to get back to the track with its youngest Sprint Cup driver ever.

“We’re really excited to be starting the season with Trevor,” Wood said. “It’s something new for us. We had a good race at Texas last year. That’s where it all started.”

Bayne said he’s found the Woods to be a close-knit family that is serious about racing.

“It’s been cool being around the shop,” said Bayne. “It’s really a family deal, and you don’t see that in NASCAR much any more. They still do a great job with the business side of it, but the main focus is on family and how to get the best performance for the team and Ford.”

Bayne noted that when he’s at the team shop, he often sees several generations of Woods including Leonard, Eddie, Len, Jon, Jordan, Keven and Kim, all at the shop and all enjoying what they do.

“It makes racing fun,” he said. “It reminds me of when I was growing up racing.”

Bayne’s early racing years also have other similarities to the Woods, including the ability to capture checkered flags. In addition to their triumphs in other racing series, the Woods have won 97 Sprint Cup races and 118 poles in Sprint Cup alone since 1953.

Bayne, a native of Knoxville, Tenn., started racing go-karts at age five, and won three world championships, more than 300 feature wins and 18 state and track championships. He became the youngest top rookie in the Allison Legacy Series and won 14 races, 19 poles and a series championship in two seasons.

From there, he advanced to USAR Pro Cup Series where at age 15 he became the circuit’s youngest ever rookie of the year. In 2008 he was signed as a development driver for Dale Earnhardt Inc. and raced in the Camping World East Series, where he secured his first win at Thompson, Conn.

He ran his first Nationwide Series race at Bristol in March, 2009. In his second start, at Nashville Superspeedway, he sat on the outside pole, and in his seventh start, at O’Reilly Raceway Park, he earned the first of his four career poles. In just 50 Nationwide Series starts he has six top-five and 13 top-10 finishes and has led 133 laps. He finished seventh in the Nationwide standings last year, his first full-time season.

Bayne said he’s eager to prove that he’s ready to race in NASCAR’s top series.

“I’m looking forward to my first year in Cup,” he said. “I know it’s not full time, but it’s been my dream since I was five years old.

“And you couldn’t ask for a better group of people to have behind you. Donnie Wingo has been incredible, and he and the guys on the team have lot of experience and have been great mentors.

“Hopefully we’ll continue to gain momentum and represent the Motorcraft/Quick Lane Team well, on and off the track.”

Friday, January 14, 2011

Motorcraft and Quick Lane Auction ‘Fired Up for a Cure’ Fire Suit and Helmet to Benefit Juvenile Diabetes Research Foundation on eBay


MOTORCRAFT AND QUICK LANE AUCTION ‘FIRED UP FOR A CURE’ HELMET AND FIRE SUIT TO BENEFIT JUVENILE DIABETES RESEARCH FOUNDATION ON EBAY
DEARBORN, Mich. – January 14, 2011 – Ford Customer Service Division’s (FSCD) Juvenile Diabetes Research Foundation (JDRF) NASCAR Design Contest is auctioning the 2010 designed fire suit and helmet to raise additional support for great cause.
FCSD brands Motorcraft and Quick Lane, Wood Brothers Racing and Bill Elliott are auctioning the “Fired Up for a Cure” fire suit and helmet from the 2010 NASCAR Design Contest to benefit JDRF. Designed by eight-year old, Carson Luther of Wildwood, MO, the fire suit and helmet that Elliott wore at the NASCAR event at Charlotte Motor Speedway in October will be awarded to the highest bidder with all the proceeds going to JDRF.

To bid on either of the JDRF items, fans can visit http://tinyurl.com/2010JDRF-Firesuit to bid on the fire suit and http://tinyurl.com/2010-JDRF-themed-helmet to bid on the helmet. Both items will be up for auction beginning Friday, January 14, until Friday, January 21, at 5pm (ET).

“The last piece of the Ford Customer Service Division fundraiser for JDRF is to auction off the helmet and fire suit that matched Carson’s car,” said Eddie Wood, co-owner of Wood Brothers Racing. “Both the helmet and fire suit are one-of-a-kind items unique to Wood Brothers Racing, Bill Elliott and JDRF.”
JDRF has become the charity of choice for the two FCSD brands that are the primary sponsors for Wood Brothers Racing No. 21 Ford Fusion and Tasca Racing’s Shelby Mustang Nitro Funny Car, and the three organizations couldn’t be a better fit. Ford Motor Company is the largest global corporate sponsor of JDRF.
“It’s important for FCSD to give back to our community, and the design contest provides us a great platform to reach a large audience to bring awareness to the search for a cure,” said Brett Wheatley, Director of Marketing, Ford Customer Service Division. “We’d love to have the fans bid on these one of a kind items and raise more money for Juvenile Diabetes Research Foundation. I want to thank Carson Luther for his great design on the race car and fire suit.”
Diabetes affects more Ford families than any other disease. Ford Motor Company has raised more than $35 million for JDRF since the grassroots campaign started in 1998.
About Juvenile Diabetes Research Foundation (JDRF)
JDRF is the worldwide leader for research to cure type 1 diabetes. It sets the global agenda for diabetes research, and is the largest charitable funder and advocate of diabetes science worldwide.

The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, and can be fatal. Until a cure is found, people with type 1 diabetes have to test their blood sugar and give themselves insulin injections multiple times or use a pump - each day, every day of their lives. And even with that intensive care, insulin is not a cure for diabetes, nor does it prevent its potential complications, which may include kidney failure, blindness, heart disease, stroke, and amputation.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.5 billion to diabetes research, including $107 million last year. More than 80 percent of JDRF's expenditures directly support research and research-related education.

Motorcraft/Quick Lane Racing On the Web
Twitter: http://www.twitter.com/MQL_Racing
Facebook: http://www.facebook/com.MQLRacing
Flickr: http://www.flickr.com/photos/motorcraftquicklaneracing/
About Motorcraft
Motorcraft® offers a complete line of replacement parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available nationwide at Ford and Lincoln dealers, independent distributors, and automotive parts retailers and are backed by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.

About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network will surpass 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.

About FordParts.com
FordParts.com allows customers to shop online, order and receive original equipment parts, connect to a Ford or Lincoln Mercury dealership of their choice for the parts expertise, personal delivery assistance, and post-sale follow-up associated with a traditional purchase at a parts counter. FordParts.com is designed to support anyone who needs to find and buy original equipment Ford parts. Repair shops, body shops, fleets and do-it-yourselfers will appreciate the speed and convenience of researching and purchasing Ford parts via this online portal, and the flexibility of choosing in-store pick-up or having the parts delivered. For more information, visit www.fordparts.com.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.


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