- Ford Customer Service Division “Racing experience” interactive CONSUMER DISPLAY returns to GAINESVILLE and 10 nhra races in 2009
- Located in the NHRA Nitro Alley, The Motorcraft/Quick Lane Racing Experience is the destination for fans looking forward to seeing what's going on at Motorcraft, Quick Lane and Ford Custom Accessories.
- FCSD brands Motorcraft and Quick Lane are the primary sponsors on the NHRA Ford Shelby Mustang Nitro Funny Car driven by Bob Tasca III.
- Consumers visiting The Motorcraft/Quick Lane Racing Experience display can sign up to win a 2010 Ford Mustang GT equipped with Ford Racing Performance Parts and Ford Custom Accessories.
DEARBORN, Mich., March 9, 2009 – Ford Customer Service Division (FCSD) returns to Gainesville with The Motorcraft/Quick Lane Racing Experience, an interactive 4,800 square foot display that features the "Quick Lane Challenge" and the "Motorcraft Holeshot Challenge."
Motorcraft and Quick Lane Tire & Auto Center brands have partnered with the NHRA for a brand awareness campaign that will give the division a major presence at 10 NHRA Full Throttle Drag Racing Series events in 2009, starting with the March 12-15 NHRA Gatornationals in Gainesville, FL.
For the second consecutive season, Motorcraft and Quick Lane are the primary sponsors on the Ford Shelby Mustang Nitro Funny Car driven by Bob Tasca III in NHRA.
Visitors can sign up to race virtual dragsters, compete against the clock while changing tires and oil filters, and spin the Ford Custom Accessories wheel for a chance to win valuable prizes. Fans will also have the opportunity to register to win a 2010 Ford Mustang GT with $3,000 in Ford Racing Performance Parts and up to $5,000 in Custom Accessories. Motorcraft and Quick Lane representatives will be offering up plenty of other free giveaways.
"Last year we brought The Motorcraft/Quick Lane Racing Experience to the NHRA and we were welcomed openly by the fans,” said Darryl Hazel, Ford Customer Service Division Vice President. "We are excited to return to Nitro Alley with our 2009 display. Our first year was amazing and the fans helped make our Racing Experience the place to be. Our display is unique because it allows fans to experience our brands and connect with Motorcraft, Quick Lane and Ford Custom Accessories in a fun and interactive way."
The Motorcraft Holeshot Challenge starts with two contestants sitting in drag racing simulators. Participants will undergo the entire Funny Car experience as they heat up their tires, line-up their car, follow the Christmas Tree and steer their virtual Mustangs down the track in a quest to win Motorcraft prizes. Crash sequences, sound effects, simulated smoke, motion seats and compressed air all help in making the contestants’ runs feel as real as possible. Each day, driver Bob Tasca III, will visit the display and set a holeshot time for participants to beat.
The Quick Lane Challenge pits two contestants against each other in a timed competition. Participants will remove and install oil filters, batteries and air filters, along with removing and replacing lug nuts on the wheels, of their respective vehicles for their chance to win Quick Lane branded prizes.
Fans will have an opportunity to see the latest production and racing Mustangs in The Motorcraft/Quick Lane Racing Experience – a 2010 Ford Mustang GT and 2008 Ford Racing Cobra Jet Mustang.
The Motorcraft/Quick Lane Racing Experience interactive display will appear at 10 NHRA Full Throttle Drag Racing Series races in 2009: The tour includes:
March 12-15 – ACDelco NHRA Gatornationals (Gainesville, FL)
June 4-7 – NHRA Route 66 Nationals (Joliet, IL)
June 11-14 – NHRA SuperNationals (Englishtown, NJ)
June 25-28 – Summit Racing Equipment NHRA Nationals (Norwalk, OH)
July 10-12 – Mopar Mile-High NHRA Nationals (Denver, CO) Quick Lane display only
Sept. 2-7 – Mac Tools U.S. Nationals (Indianapolis, IN)
Sept. 17-20 – NHRA Nationals (Charlotte, NC)
Sept. 24-27 – O’Reilly Super Start Batteries NHRA Fall Nationals (Dallas, TX)
Oct. 29-Nov. 1 – Las Vegas NHRA Nationals (Las Vegas, NV)
Nov. 12-15 – Automobile Club of Southern California NHRA Finals (Pomona, CA)
Motorcraft and Quick Lane Tire & Auto Centers are brands of Ford Customer Service Division. FCSD and its associated brands won a place in the hearts and minds of drag race fans everywhere in the late 1980s and early 1990s, sponsoring Ford powered International Motorsports Hall-of-Fame racer Bob Glidden, a 10-time NHRA Pro Stock champion, and NHRA legend Kenny Bernstein among others.
About Motorcraft
Motorcraft offers a complete line of original equipment-approved parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood and powertrain repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available locally and are backed nationwide by Ford Motor Company's Service Parts Limited Warranty. For more information, visit http://www.motorcraft.com/.
About Quick Lane
Quick Lane® provides automotive quick services for all makes and models. Quick Lane's® nationwide network of over 500 facilities provides the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit http://www.quicklane.com/.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company’s wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/
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