IMMEDIATE RELEASE
MOTORCRAFT AND QUICK LANE BECOME A TRIPLE THREAT WITH THREE SOCIAL MEDIA OUTLETS
DEARBORN, Mich., May 11, 2009 – Motorcraft and Quick Lane Racing have enhanced their online presence with the addition of three social media sites to keep race fans informed of the very latest team news, sweepstakes and offers.
This week, Motorcraft and Quick Lane launched Facebook, Twitter, and Flickr accounts as a supplement to their current online presence.
Fans can access updates on Motorcraft and Quick Lane when they sign-up for a Twitter, Facebook, or Flickr account for free by visiting the sites below:
- Twitter.com and “follow” Motorcraft and Quick Lane Racing at
http://www.twitter.com/MQL_Racing - Facebook.com and become a Fan of Motorcraft and Quick Lane Racing at http://www.facebook.com/home.php#/pages/Motorcraft-and-Quick-Lane-Racing/47802391148
- Flickr.com and begin receiving access to photos straight from the track at http://www.flickr.com/photos/motorcraftquicklaneracing/
“Motorcraft and Quick Lane have always had a strong web presence by keeping in touch with their fans via email and online sweepstakes,” said Bob Benintende, Motorcraft National Marketing Manager. “We hope to reach out to even more of our fans by connecting with them on Facebook, Twitter, and Flickr.”
Each page will act as a centralized meeting place for Motorcraft and Quick Lane fans to visit and catch-up on what is happening with Motorcraft Racing, Quick Lane, and drivers Bill Elliott and Bob Tasca III. It will be a popular meeting place for fans to visit pre- and post-race, or any time.
By using Twitter and Facebook, fans will be able to interact with Motorcraft and Quick Lane, and learn more about what these brands have to offer. Flickr will allow fans unique access to one-of-a-kind photos from races and event appearances at their fingertips.
During the season, fans can access the social media sites to receive racing updates, event appearance information, as well as personal updates from both drivers.
About Motorcraft
Motorcraft® offers a complete line of original equipment-approved parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood and powertrain repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available locally and are backed nationwide by Ford Motor Company's Service Parts Limited Warranty. For more information, visit www.motorcraft.com.
About Quick Lane
Quick Lane® provides automotive quick services for all makes and models. Quick Lane's® nationwide network of over 500 facilities provides the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With more than 213,000 employees and about 90 plants worldwide, the company’s wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com
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