FORD CUSTOMER SERVICE DIVISION “RACING EXPERIENCE” INTERACTIVE CONSUMER DISPLAY RETURNS TO GAINESVILLE AND 13 NHRA RACES IN 2010
· Located in the NHRA Nitro Alley, the Motorcraft/Quick Lane Racing Experience is the destination for fans looking forward to seeing the latest products and services from Motorcraft, Quick Lane and Ford Motor Company.
· FCSD brands Motorcraft and Quick Lane are the primary sponsors on the NHRA Ford Shelby Mustang Nitro Funny Car driven by Bob Tasca III.
DEARBORN, Mich., March 11, 2010 – Ford Customer Service Division (FCSD) returns to Gainesville with the Motorcraft/Quick Lane Racing Experience, an impressive interactive display that features the "Quick Lane Challenge" and the "Motorcraft Holeshot Challenge."
Motorcraft, Quick Lane Tire & Auto Center and FordParts.com brands have partnered with the NHRA for a brand awareness campaign that will give the division a major presence at 13 NHRA Full Throttle Drag Racing Series events in 2010, starting with the March 11-14 NHRA Gatornationals in Gainesville, FL.
Since Ford is the Official Vehicle of NHRA, a new element has been added to the Motorcraft/Quick Lane Racing Experience at this year’s Gatornationals. Fans who visit the display on Friday and Saturday will get a chance to see and get autographs from Ford Funny Car drivers John Force, Ashley Force Hood, Robert Hight, Bob Tasca III and Tim Wilkerson; and Ford Pro Stock drivers Jim Cunningham, Erica Enders, Larry Morgan and John Nobile as they stop by for Q & A sessions on the Ford Drive One stage.
"We are very excited to once again bring the Motorcraft/Quick Lane Racing Experience to the fans, “ said Brett Wheatley, Director of Marketing, Ford Customer Service Division. “Over the last two years fans have been able to experience our brands and connect with Motorcraft, Quick Lane and Ford in a fun and interactive way. Now that Ford Motor Company is the Official Vehicle of the NHRA, we are able to strengthen that relationship and add to the fans’ experiences with the Motorcraft/Quick Lane Racing Experience display.”
Visitors can get a close-up view of the latest vehicles offered by Ford Motor Company, sign up to race virtual dragsters, compete against the clock while changing tires and oil filters, receive a temporary tattoo, and spin the big wheel for a chance to win valuable prizes.
The Motorcraft Holeshot Challenge starts with two contestants sitting in drag racing simulators. Participants will undergo the entire Funny Car experience as they heat up their tires, line-up their car, follow the Christmas Tree and steer their virtual Mustangs down the track in a quest to win Motorcraft prizes. Crash sequences, sound effects, simulated smoke, motion seats and compressed air all help in making the contestants’ runs feel as real as possible.
The Quick Lane Challenge pits two contestants against each other in a timed competition. Participants will remove and install oil filters, batteries and air filters, along with removing and replacing lug nuts on the wheels, of their respective vehicles for their chance to win Quick Lane branded prizes.
Elements of the Motorcraft/Quick Lane Racing Experience interactive display will appear at 13 NHRA Full Throttle Drag Racing Series races in 2010: The tour includes:
March 11-14 – 41st Annual Tire Kingdom NHRA Gatornationals (Gainesville, FL)
April 9-11 – 23rd Annual O’Reilly Spring Nationals (Houston, TX)
May 14-16 – 30th Annual Summit Racing Equipment Southern Nationals (Atlanta, GA)
June 4-6 – 13th Annual United Association Route 66 NHRA Nationals (Joliet, IL)
June 11-13 – 41st Annual United Association NHRA SuperNationals (Englishtown, NJ)
June 25-27 – Fourth Annual Summit Racing Equipment NHRA Nationals (Norwalk, OH)
July 16-18 – 23rd Annual Fram Autolite NHRA Nationals (Sonoma, CA)
July 23-25 – 31st Annual Mopar Mile-High NHRA Nationals (Denver, CO)
Sept. 3-6 – 56th Annual Mac Tools U.S. Nationals (Indianapolis, IN)
Sept. 17-19 – Third Annual NHRA Carolinas Nationals (Charlotte, NC)
Sept. 24-26 – 25th Annual O’Reilly Super Start Batteries NHRA Fall Nationals (Dallas, TX)
Oct. 29-31 – 10th Annual NHRA Las Vegas Nationals (Las Vegas, NV)
Nov. 12-14 – 46th Annual Automobile Club of Southern California NHRA Finals (Pomona, CA)
For the third consecutive season, Motorcraft and Quick Lane are the primary sponsors on the Ford Shelby Mustang Nitro Funny Car driven by Bob Tasca III in NHRA.
Motorcraft and Quick Lane Tire & Auto Centers are brands of Ford Customer Service Division. FCSD and its associated brands won a place in the hearts and minds of drag race fans everywhere in the late 1980s and early 1990s, sponsoring Ford powered International Motorsports Hall-of-Fame racer Bob Glidden, a 10-time NHRA Pro Stock champion, and NHRA legend Kenny Bernstein among others.
About Motorcraft
Motorcraft® offers a complete line of original equipment-approved parts that are recommended and approved by Ford Motor Company. From routine maintenance to underhood repairs, Motorcraft parts offer exceptional value with the highest quality and right fit at competitive prices. Motorcraft parts are available locally and are backed nationwide by Ford Motor Company’s Service Parts Limited Warranty. For more information, visit www.motorcraft.com.
About Quick Lane Tire & Auto Centers
Quick Lane® provides automotive quick services for all makes and models. Quick Lane’s nationwide network will surpass 600 facilities, each providing the convenience of an aftermarket company (no appointment necessary, service while you wait, evening and weekend hours, competitive prices) with the confidence of a major automotive manufacturer (quality parts, factory-trained technicians). Quick Lane® is a registered trademark of Ford Motor Company. For more information, visit www.quicklane.com.
About Fordparts.com
Fordparts.com allows customers to shop online, order and receive original equipment parts. Fordparts.com enables customers to remain connected to a Ford or Lincoln Mercury dealership of their choice for the parts expertise, personal delivery assistance, and post-sale follow-up associated with a traditional purchase at a parts counter. Fordparts.com is designed to support anyone who needs to find and buy original equipment Ford parts. Repair shops, body shops, fleets and do-it-yourselfers will all appreciate the speed and convenience of researching and purchasing Ford parts via this online portal. For more information, visit www.fordparts.com.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
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